{"id":63285,"date":"2025-06-18T14:46:18","date_gmt":"2025-06-18T09:16:18","guid":{"rendered":"https:\/\/blazeclan.com\/studies\/building-a-serverless-event-driven-sales-web-application-for-a-leading-indian-life-insurer\/"},"modified":"2025-07-02T15:34:59","modified_gmt":"2025-07-02T10:04:59","slug":"building-a-serverless-event-driven-sales-web-application-for-a-leading-indian-life-insurer","status":"publish","type":"case_study","link":"https:\/\/blazeclan.com\/anz\/studies\/building-a-serverless-event-driven-sales-web-application-for-a-leading-indian-life-insurer\/","title":{"rendered":"Building a Serverless, Event-Driven Sales Web Application for a Leading Indian Life Insurer\u00a0"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">About Client&nbsp;<\/h2>\n\n\n\n<p>The customer is a leading life insurance provider in India. In addition to insurance, the company offers a wide range of financial services including retail and wholesale banking, loans, and credit cards.&nbsp;<\/p>\n\n\n\n<p>To streamline field operations and enhance sales visibility across its network, the customer sought a modern, scalable web application. Blazeclan helped to design a serverless, event-driven sales platform that integrated with legacy systems and delivered real-time reporting, smart lead allocation, and operational transparency.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Challenges&nbsp;<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Inefficient data collection and delayed report generation&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lack of real-time visibility for daily operations and performance tracking&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Difficulty in allocating and monitoring sales targets across the organization&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Challenges syncing data with legacy CRM systems&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Disconnected M.O.M. annexure app for different sales channels&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Need for detailed, daily MIS reports to support business decisions&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Solution&nbsp;<\/h2>\n\n\n\n<p>Blazeclan revamped the customer\u2019s existing application and introduced new features by leveraging AWS Serverless technologies to ensure scalability, agility, and lower operational overhead:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Redesigned the app architecture using a fully serverless, event-driven model on AWS&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Introduced automated report generation and real-time data processing across departments&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Built a smart lead allocation engine to streamline sales operations&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Modernized the collection, transformation, and visualization of operational data, enabling quick access to actionable insights&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Integrated a NoSQL database to reduce infrastructure costs and enable high-speed data retrieval&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Implemented a Document Management System (DMS) with minimal configuration&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Enabled geo-fencing for location-based lead assignment and meeting scheduling&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Established seamless synchronization with the customer\u2019s legacy CRM system&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Outcome&nbsp;<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Real-time tracking of sales meetings and partner branch visits&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monthly digital diaries for management to track activities across the sales hierarchy&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Improved lead generation and scheduling with geo-fencing capabilities&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Delivery of daily, automated MIS reports for actionable insights&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Enhanced agility in development and deployment with serverless architecture&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>Tech Stack<\/strong>&nbsp;<\/p>\n\n\n\n<p>Python, Flutter &amp; AWS services \u2013 DMS, Lambda, DynamoDB, SNS, SES, S3, API Gateway, Cloud Front, Cloud Watch, ECS, ECR (Fargate), PinPoint Athena<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Blazeclan built a serverless, event-driven sales platform for a top Indian life insurer to modernize operations. The solution enabled real-time reporting, smart lead allocation, and seamless integration with legacy systems.<\/p>\n","protected":false},"featured_media":63264,"parent":0,"menu_order":0,"template":"","case_category":[4716],"case_tags":[4321],"class_list":["post-63285","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_category-aws-resilience-anz","case_tags-serverless-anz"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Building a Serverless, Event-Driven Sales Web Application for a Leading Indian Life Insurer\u00a0 - Blazeclan<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blazeclan.com\/anz\/studies\/building-a-serverless-event-driven-sales-web-application-for-a-leading-indian-life-insurer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building a Serverless, Event-Driven Sales Web Application for a Leading Indian Life Insurer\u00a0 - Blazeclan\" \/>\n<meta property=\"og:description\" content=\"Blazeclan built a serverless, event-driven sales platform for a top Indian life insurer to modernize operations. The solution enabled real-time reporting, smart lead allocation, and seamless integration with legacy systems.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blazeclan.com\/anz\/studies\/building-a-serverless-event-driven-sales-web-application-for-a-leading-indian-life-insurer\/\" \/>\n<meta property=\"og:site_name\" content=\"Blazeclan\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/blazeclan.hq\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-02T10:04:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blazeclan.com\/wp-content\/uploads\/2025\/06\/3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1568\" \/>\n\t<meta property=\"og:image:height\" content=\"572\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@blazeclan_hq\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blazeclan.com\/anz\/studies\/building-a-serverless-event-driven-sales-web-application-for-a-leading-indian-life-insurer\/\",\"url\":\"https:\/\/blazeclan.com\/anz\/studies\/building-a-serverless-event-driven-sales-web-application-for-a-leading-indian-life-insurer\/\",\"name\":\"Building a Serverless, Event-Driven Sales Web Application for a Leading Indian Life Insurer\u00a0 - Blazeclan\",\"isPartOf\":{\"@id\":\"https:\/\/blazeclan.com\/anz\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blazeclan.com\/anz\/studies\/building-a-serverless-event-driven-sales-web-application-for-a-leading-indian-life-insurer\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blazeclan.com\/anz\/studies\/building-a-serverless-event-driven-sales-web-application-for-a-leading-indian-life-insurer\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blazeclan.com\/wp-content\/uploads\/2025\/06\/3.png\",\"datePublished\":\"2025-06-18T09:16:18+00:00\",\"dateModified\":\"2025-07-02T10:04:59+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/blazeclan.com\/anz\/studies\/building-a-serverless-event-driven-sales-web-application-for-a-leading-indian-life-insurer\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blazeclan.com\/anz\/studies\/building-a-serverless-event-driven-sales-web-application-for-a-leading-indian-life-insurer\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\/\/blazeclan.com\/anz\/studies\/building-a-serverless-event-driven-sales-web-application-for-a-leading-indian-life-insurer\/#primaryimage\",\"url\":\"https:\/\/blazeclan.com\/wp-content\/uploads\/2025\/06\/3.png\",\"contentUrl\":\"https:\/\/blazeclan.com\/wp-content\/uploads\/2025\/06\/3.png\",\"width\":1568,\"height\":572},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blazeclan.com\/anz\/studies\/building-a-serverless-event-driven-sales-web-application-for-a-leading-indian-life-insurer\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blazeclan.com\/anz\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Study\",\"item\":\"https:\/\/blazeclan.com\/anz\/case-studies\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Building a Serverless, Event-Driven Sales Web Application for a Leading Indian Life Insurer\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blazeclan.com\/anz\/#website\",\"url\":\"https:\/\/blazeclan.com\/anz\/\",\"name\":\"Blazeclan\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/blazeclan.com\/anz\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blazeclan.com\/anz\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/blazeclan.com\/anz\/#organization\",\"name\":\"Blazeclan\",\"url\":\"https:\/\/blazeclan.com\/anz\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\/\/blazeclan.com\/anz\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blazeclan.com\/wp-content\/uploads\/2024\/10\/ITCI-Blazeclan_logo.svg\",\"contentUrl\":\"https:\/\/blazeclan.com\/wp-content\/uploads\/2024\/10\/ITCI-Blazeclan_logo.svg\",\"caption\":\"Blazeclan\"},\"image\":{\"@id\":\"https:\/\/blazeclan.com\/anz\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/blazeclan.hq\/\",\"https:\/\/x.com\/blazeclan_hq\",\"https:\/\/www.instagram.com\/blazeclantechnologies\/\",\"https:\/\/www.linkedin.com\/company\/blazeclan-technologies\/\",\"https:\/\/www.youtube.com\/channel\/UCCKF4Lcbtus-pUoZr7Lxrow\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Building a Serverless, Event-Driven Sales Web Application for a Leading Indian Life Insurer\u00a0 - Blazeclan","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blazeclan.com\/anz\/studies\/building-a-serverless-event-driven-sales-web-application-for-a-leading-indian-life-insurer\/","og_locale":"en_US","og_type":"article","og_title":"Building a Serverless, Event-Driven Sales Web Application for a Leading Indian Life Insurer\u00a0 - Blazeclan","og_description":"Blazeclan built a serverless, event-driven sales platform for a top Indian life insurer to modernize operations. The solution enabled real-time reporting, smart lead allocation, and seamless integration with legacy systems.","og_url":"https:\/\/blazeclan.com\/anz\/studies\/building-a-serverless-event-driven-sales-web-application-for-a-leading-indian-life-insurer\/","og_site_name":"Blazeclan","article_publisher":"https:\/\/www.facebook.com\/blazeclan.hq\/","article_modified_time":"2025-07-02T10:04:59+00:00","og_image":[{"width":1568,"height":572,"url":"https:\/\/blazeclan.com\/wp-content\/uploads\/2025\/06\/3.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@blazeclan_hq","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/blazeclan.com\/anz\/studies\/building-a-serverless-event-driven-sales-web-application-for-a-leading-indian-life-insurer\/","url":"https:\/\/blazeclan.com\/anz\/studies\/building-a-serverless-event-driven-sales-web-application-for-a-leading-indian-life-insurer\/","name":"Building a Serverless, Event-Driven Sales Web Application for a Leading Indian Life Insurer\u00a0 - Blazeclan","isPartOf":{"@id":"https:\/\/blazeclan.com\/anz\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blazeclan.com\/anz\/studies\/building-a-serverless-event-driven-sales-web-application-for-a-leading-indian-life-insurer\/#primaryimage"},"image":{"@id":"https:\/\/blazeclan.com\/anz\/studies\/building-a-serverless-event-driven-sales-web-application-for-a-leading-indian-life-insurer\/#primaryimage"},"thumbnailUrl":"https:\/\/blazeclan.com\/wp-content\/uploads\/2025\/06\/3.png","datePublished":"2025-06-18T09:16:18+00:00","dateModified":"2025-07-02T10:04:59+00:00","breadcrumb":{"@id":"https:\/\/blazeclan.com\/anz\/studies\/building-a-serverless-event-driven-sales-web-application-for-a-leading-indian-life-insurer\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blazeclan.com\/anz\/studies\/building-a-serverless-event-driven-sales-web-application-for-a-leading-indian-life-insurer\/"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/blazeclan.com\/anz\/studies\/building-a-serverless-event-driven-sales-web-application-for-a-leading-indian-life-insurer\/#primaryimage","url":"https:\/\/blazeclan.com\/wp-content\/uploads\/2025\/06\/3.png","contentUrl":"https:\/\/blazeclan.com\/wp-content\/uploads\/2025\/06\/3.png","width":1568,"height":572},{"@type":"BreadcrumbList","@id":"https:\/\/blazeclan.com\/anz\/studies\/building-a-serverless-event-driven-sales-web-application-for-a-leading-indian-life-insurer\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blazeclan.com\/anz\/"},{"@type":"ListItem","position":2,"name":"Case Study","item":"https:\/\/blazeclan.com\/anz\/case-studies\/"},{"@type":"ListItem","position":3,"name":"Building a Serverless, Event-Driven Sales Web Application for a Leading Indian Life Insurer\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/blazeclan.com\/anz\/#website","url":"https:\/\/blazeclan.com\/anz\/","name":"Blazeclan","description":"","publisher":{"@id":"https:\/\/blazeclan.com\/anz\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blazeclan.com\/anz\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Organization","@id":"https:\/\/blazeclan.com\/anz\/#organization","name":"Blazeclan","url":"https:\/\/blazeclan.com\/anz\/","logo":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/blazeclan.com\/anz\/#\/schema\/logo\/image\/","url":"https:\/\/blazeclan.com\/wp-content\/uploads\/2024\/10\/ITCI-Blazeclan_logo.svg","contentUrl":"https:\/\/blazeclan.com\/wp-content\/uploads\/2024\/10\/ITCI-Blazeclan_logo.svg","caption":"Blazeclan"},"image":{"@id":"https:\/\/blazeclan.com\/anz\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/blazeclan.hq\/","https:\/\/x.com\/blazeclan_hq","https:\/\/www.instagram.com\/blazeclantechnologies\/","https:\/\/www.linkedin.com\/company\/blazeclan-technologies\/","https:\/\/www.youtube.com\/channel\/UCCKF4Lcbtus-pUoZr7Lxrow"]}]}},"_links":{"self":[{"href":"https:\/\/blazeclan.com\/anz\/wp-json\/wp\/v2\/case_study\/63285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blazeclan.com\/anz\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/blazeclan.com\/anz\/wp-json\/wp\/v2\/types\/case_study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blazeclan.com\/anz\/wp-json\/wp\/v2\/media\/63264"}],"wp:attachment":[{"href":"https:\/\/blazeclan.com\/anz\/wp-json\/wp\/v2\/media?parent=63285"}],"wp:term":[{"taxonomy":"case_category","embeddable":true,"href":"https:\/\/blazeclan.com\/anz\/wp-json\/wp\/v2\/case_category?post=63285"},{"taxonomy":"case_tags","embeddable":true,"href":"https:\/\/blazeclan.com\/anz\/wp-json\/wp\/v2\/case_tags?post=63285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}