{"id":29336,"date":"2022-11-25T18:36:58","date_gmt":"2022-11-25T13:06:58","guid":{"rendered":"https:\/\/blazeclan.com\/what-is-big-data-explained-volume-variety-velocity\/"},"modified":"2025-08-26T17:51:48","modified_gmt":"2025-08-26T12:21:48","slug":"what-is-big-data-explained-volume-variety-velocity","status":"publish","type":"post","link":"https:\/\/blazeclan.com\/anz\/blog\/what-is-big-data-explained-volume-variety-velocity\/","title":{"rendered":"The 3 V’s of Big Data – Volume, Variety & Velocity"},"content":{"rendered":"

The buzz word \u201cBig Data<\/a>\u201d has taken to everyone\u2019s fancy these days. Go to any forum related to IT or any job portals or attend any conference or read any article, \u201cBig Data\u201d is everywhere, literally.<\/p>\n

So what exactly is Big Data?<\/h2>\n

To simply put it, Big Data is data which cannot be processed by the current tools or technologies. Big Data is too Big, too Fast and too Varied.<\/p>\n

It would be wrong to say that Big Data is a new concept; Big Data has existed since long, only the power to process it has been with large organizations with enough money to spend on it.<\/p>\n

Companies like Google always had the access to Big Data and had the resources to process and analyze it.<\/p>\n

With lower hardware costs, evolution of cloud technologies and with help of open source frameworks and software, the resources to process Big Data is now available to independent small businesses, startups and even individuals. These facts have lead to various new developments and innovations in Big Data technology and solutions in the recent past.<\/p>\n

<\/span>How is Big Data useful to organizations?<\/h2>\n

Organizations whether big or small have always been dependent on the feedback\u00a0data<\/i>\u00a0they receive from their customers to continuously improve and sell their products. Various sampling surveys, feedback forms, marketing campaigns have been a part of this feedback loop.<\/p>\n

With the advent of Web2.0 these organizations have shifted the feedback gathering process online. With advances in Information Technology and reduction in hardware costs, people are increasingly & constantly\u00a0connected\u00a0<\/i>to each other using technology, generating plenty of data individually.<\/p>\n

Another major source of data is the data generated by machines, with computer chips becoming ubiquitous, data is collected everywhere.<\/p>\n

The mountains of data can have lot of hidden information which was previously very expensive to reveal. If this data is processed swiftly, it could give enormous insights on consumer behavior. Organizations can use the data for analysis, helping them improve their existing products and development of new products.<\/p>\n

3 V’s of Big Data<\/h2>\n

Big Data as such is everywhere with no common patterns. It could be streams of data from various social networks, weather data, traffic information, machine logs, online entertainment, financial transactions, census data and a lot more.<\/p>\n

All this is Big Data, which can be characterized by three attributes:<\/p>\n