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Managed Business Continuity – Why Is It Crucial?

In the foreseeable future, organizations will mandatorily consider cases like pandemic in their business continuity risk areas and standards. Contingency plans, such as that for disaster recovery, will include aspects like remote work, to fend off any potential downtime in business operations. Knowledge management, therefore, is becoming critical for continuity of services, remote work, disaster recovery, etc. Organizations are also being prompted to focus on business continuity management practices based on their sector and characteristics.

Digital information is touted as the moving force among businesses, large and small alike. Especially among data and analytics leaders, it is a crucial part of the business value. More than 70% of leaders in data and analytics field are either leading or heavily focused toward digital transformation, according to a recent survey by Gartner. Organizations are discovering that, without the data, no real value is added to their business. So, the key question that arises is how will businesses fare if they lose access to their critical data? The answer is Disaster Recovery.

The Link between Managed Business Continuity and Disaster Recovery

Disaster recovery, a ‘must-have’, has business continuity as the primary driver for adoption among organizations. Their mission-critical applications are the source of their revenue and provide ceaseless dependable services while supporting functionality sustenance. It is highly important for organizations that their system and applications are available 24/7, which only the cloud has the promise to materialize.

Any disruption or interruption to business always ends up in expensive rectifications. Downtime induced by loss of data is a good example where significant reputational damage is confronted. Be it a human error, hardware failure, natural disaster, etc., managed business continuity brings rapid recovery of data, and in turn system and applications. This delivers organizations with the ability to resolve challenges even as running operations effectively.

Data has been centralized due to the traditional preference for on-premises deployment. However, advances in cloud technology are decentralizing the data. As technology evolves, the risks facing businesses concerning data protection continue to change. The end of the line is that systems see failures nevertheless and data is lost inevitably. Preventing such changing risks and enabling continuous access to data needs a holistic managed business continuity plan. This is not only for the safety of sensitive data, but also for protecting the infrastructure overall.

How Do Organizations Benefit From Managed Business Continuity?

Compliance With Regulatory Requirements

Growing number of regulations and industry standards compels businesses to arrange for effective business continuity measures. Governance legislations on the corporate sector make it mandatory for businesses to bring the culture of reasonable caution and due diligence for mitigating potential threats or challenges. As the cyberthreat landscape continues to push businesses to be on guard against risks of cybercrime, responding to such attacks and recovering from them is indispensable. Managed business continuity helps organizations achieve that.

Strong Customer Confidence & Relationships

An effective strategy of managed business continuity shows that organisations are able to run their operations without disruption, from top to bottom. This stature of business encourages and boosts customer confidence, thereby promoting longer, robust relationships. Moreover, being a reliable business also demonstrates that organizations have their priorities set when it comes to responsibilities associated with partners, customers, and employees.

Maintaining Business Reputation

Customers are impressed, without doubt, when issues or queries are responded to and resolved in near real-time. Efficiency in mitigating disruptive incidences as well as negative sentiments, wherein productivity compromises are involved, builds a good business reputation. Moreover, when systems are well-managed, all professionals across teams within an organization are accounted for, thereby increasing their morale.

Emergency Response Planning

Concise, transparent procedures and policies for dealing with disruptive incidents or disasters allow smooth running of business operations. Managed business continuity promotes this through a cloud-hosted backup and disaster recovery solution. Therefore, whenever any issues are encountered, organizations are able to counter them almost instantaneously.

To Sum Up

Managed business continuity is essential for modern businesses to keep in mind. An important thing to be aware of is that it not just prepares organizations for times that can halt all operations, but stands guard against issues with daily business functions.

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