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Strategies that Cloud Providers are Adopting to Stand Out from the Crowd

Microsoft is currently the most popular cloud service provider, which has been steadily eating into the shares of spearheading competitors such as Amazon. A new Goldman Sachs survey states that Azure adoption is touted to reshape the current state of the technology industry. The survey shows that the adoption of Azure and AWS as the cloud infrastructure of choice is nearly 60% and 40% respectively.

While AWS enjoyed the first-mover advantage while being remarkably larger than Azure, several investors believe Azure cloud to grow more competitive, as large enterprises benefit from its product breadth. A key perspective is that Azure will drive all growth essentially in ‘Intelligent Cloud’. Also, many studies show that Intelligent Cloud adoption will accelerate in the near future.

Competition will Continue Intensifying

Technology leaders and chief information officers (CIOs) are responsible for making critical decisions about the technology infrastructure. It is clear why deciding between AWS and Azure is becoming a challenging task for organizations worldwide when it comes to the cloud industry. 

Amazon continues to leverage the first-mover advantage, as it popularized the concept of renting computing services through the cloud. This has allowed AWS to update its offerings steadily while being at the forefront of the cloud industry. AWS has held the reins long enough for its technologists to create a robust ecosystem of documentation and certifications around the cloud platform. 

However, Microsoft has an advantage, as its Azure cloud services continue to gain popularity, convincing more businesses to invest in its cloud platform. Azure cloud offerings seamlessly integrate with the existing products, thereby relieving stressed-out engineers and system admins. It has brought the ability to create a unified technology stack to organizations, with a lot less hassle. Microsoft has also worked hard to make its various cloud tools compatible with other enterprise platforms.

What is Next?

Azure stands out from the crowd as well as its competitors, owing to its hybrid cloud offerings. It is the in-depth understanding and long-term relationship with organizations that Azure’s hybrid cloud is seen as a viable solution. Also, Azure continues to build services that effectively meet specific requirements of organizations who migrate their workloads to the cloud.

A larger number of organizations are currently eyeing Microsoft’s Azure cloud platform compared to the AWS cloud. The rate of adoption of Azure cloud has been increasing since the survey of Goldman Sachs in 2017. It has also been observed that, in the foreseeable future, more organizations are expected to use the Azure cloud compared to any other cloud platform.

To Sum Up

The competition in the cloud computing landscape continues with plenty of potential shares to still be tapped, especially in emerging markets. An increasing number of IT workloads are currently on the cloud and the status quo is expected to show no signs of abating in the near future. Cloud computing is expected to grow to become a trillion-dollar industry, regardless of whether most bullish projections bear out. Azure cloud, amid these cloud wars, is touted to expand dramatically, at a relatively faster rate than Amazon.

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